International Business: Management & Marketing

Global Human Resources Management by Faith Ntabeni Bhebe Global Human Resources Management studies various aspects of human resource management including an extensive overviewof management in relation human resource and relatedconcepts. It includes definitions of global human resourcesmanagement, recruitment, selection and performance management.It talks about new trends in the industry. Provides thereader with insights into the management of human resource soas to understand the employee's mind, motivations, arguments,backgrounds and why their management is necessary.

Global Talent Management and Staffing in MNEs by Ying Guo (Volume Editor); Hussain G. Rammal (Volume Editor); Peter J. Dowling (Volume Editor) Attracting, managing and retaining talented employees is an important area of human resource management. Managing talent across an organization's global network presents many challenges including expatriation and repatriation issues, cross-cultural adjustment of employees, and operating in different regulatory and economic environments. This volume provides insights into multinational enterprises'(MNEs) global staffing and global talent management (GTM), and covers issues of global mobility from organizational, individual and contextual perspectives. The chapters in this edited volume cover historical development of expatriation, use of self-initiated and company-assigned expatriates, talent management in entrepreneurial firms, and talent retention through effective expatriation and repatriation programs in transitioning and emerging economies.

The Ideological Evolution of Human Resource Management by Sami Itani This book is a pioneering work that maps out the ideological evolution of HRM research and practices, with a particular focus on our contemporary era of multinational corporations. It explores the ideological evolution of Human Resource Management (HRM) from the 1950s to the present day and maps out the development of HRM research and practices from a Critical Theory perspective. Its findings open up avenues for metatheoretical development within the HRM research field and provide employees under modern capitalism with emancipatory awareness. Both the theoretical framework and the empirical findings of this study will be of interest to HRM researchers as well as management researchers of all epistemological backgrounds, particularly those working within Critical Management Studies. This work will also appeal to teachers and students, and it could serve as a textbook for a number of postgraduate level courses, including Organization Theory, Critical Management Studies, Human Resource Management, Business History, Sociology of Management, and Critical Theory.

International Business Blunders by Densil A. Williams Difference in the levels of progress between developed and developing countries poses significant challenges for firms from the developing world to operate successfully in markets in the developed world. However, as globalization deepens, firms in the developing world, like their counterparts in the developed world, are forced to look for markets outside of their domestic environment. Increasingly, firms in developing countries will have no choice but to look for markets in large and wealthy developed countries in addition to other similar developing countries. International Business Blunders will provide direct evidence from CEOs and international business managers within firms that have moved from their domestic market in the developing world to do business in the developed world. The insights from these cases will serve as invaluable lessons for other firms that are seeking to enter these physically and psychically distant markets. By highlighting the blunders that are made by firms that have braved entering markets in developed countries, this book will provide pedagogical examples of how to minimize the blunders that future managers might make. The book will serve as a valuable tool for international business managers, students in MBA programmes, and also scholars who are researching and writing in the area of business and management.

International Human Resource Management by Connie Zheng Effective international business operation is not possible without implementing best practices of international human resource management (HRM) to motivate, attract and retain global talent that can help achieve the organizational objectives and market competitive advantages of global firms. The complexity of international HRM among global firms is further epitomized by different cultural and institutional environments of home and host countries, whereby multinationals are operating. Multinational firms are required to constantly adopt new and emerging practices, and adapt to the changing local and global conditions for their effective business operation. Research in the field of international HRM must also keep up with the pace of MNCs'practices in the real world. This edited research book is aimed at addressing current trends and practices of international HRM of MNCs around the world. It also points to several challenges and future directions in the research and practice of international HRM within the context of international business. The collections in this volume cover several important and emerging topics within the field of international HRM. The main topics range from building a global HRM architecture via clarifying HR roles and responsibilities of multinational companies to developing multicultural teams with culturally-oriented strengths. Chapters also cover the interesting aspect of workplace friendship to facilitate effective expatriate adjustment; the complex process of managing global knowledge transfer between strategic alliance partners; and different perceptions to corporate social responsibility by persons with different cultural values. Both cultural impact on HRM design, delivery and institutional influence on differentiated HRM policies, and practices of MNCs between home and host countries are examined. The diverse topics are competently discussed by leading scholars and researchers in the field of HRM. Using both qualitative and quantitative research approaches, the authors address trends, practices and challenges of international HRM in several countries, including Australia, China, Italy, South Korea, Spain, Taiwan, Thailand, and USA. The volume will be of interest to students, researchers and practitioners who would like to know the leading edge of research and practice in international management, human resource management, and cultural and institutional factors influencing multinationals'operation in the global marketplace.

International Management by Elizabeth Christopher Winner of the Management and Leadership Textbook category at the CMI Management Book of the Year Awards 2013/14, International Management explores management opportunities in encounters across the world between national, organizational, political, professional and social cultures. It is soundly based theoretically and supported with real-life international examples from contemporary events and situations, exploring contemporary and historical material to provide insights for today's managers who find themselves dealing with diversity and difference. From a historical perspective and a uniquely cross-disciplinary approach, Elizabeth Christopher identifies the major leadership styles that continue to characterise people across regions, nations, communities and organisations, within groups and as individuals. International Management is a practical and comprehensive textbook for successful negotiation in a world rich not only in cultural diversity but also in convergence. It also covers the ethical, moral and environmental ramifications of business today and the corporate leaders who are learning to manage their businesses across nations and continents, not only profitably but in ways that contribute to societies overall through economic, environmental and social action. International Management is an indispensable guide for students and practitioners to key issues of cross-cultural management, suitable to accompany online or private studies, or a teaching unit within professional and university graduate studies of international management. Online supporting resources for this book include lecture slides and notes for academics.

Managing Global Organizations by Maleehah Gull Global organization is an organization which transcends borders and operates in multiple countries. There are various factors in the global economy which has an impact on them. This book explains the concept of global organizations. The second chapter talks about its role in the globalized world. The book then discusses the history of global organizations. It also describes the meaning of global economy since global organizations operate in their context. The chapter then elucidates the types of global organizations. The book then explains in detail the functions of global organizations. Finally, the challenges of global organization are discussed.

Managing Human Resources in China by Yu Zheng China is undergoing a dramatic transition from the old to the new as the country integrates into global product and labour markets. Managing Human Resources in China examines the emergence of new and hybrid forms of employment practices within Chinese Multinational Corporations (MNCs) from the perspective of local stakeholders. These include managers, workers and government officials, who take part in strategic planning and policy implementation whilst coping with the pressure of an ever-changing environment. Working in and observing four foreign-invested manufacturing plants located in one of China's new industrial clusters, Yu Zheng offers a fresh perspective on the management of MNCs. The voices of employees have not been heard before, yet they are the critical actors in China's transformation through foreign direct investment. This book explores the pains and gains, achievements and setbacks of managing the Chinese workforce, which is ever pragmatic, increasingly assertive and constantly evolving.

The Mindful International Manager by Jeremy Comfort; Peter Franklin The Mindful International Manager tackles the management situations that international managers have to handle every day. Accessible and jargon-free it explains how to clarify local vs. international roles, support and develop a team, organize and coordinate boundaries of time and distance, and win commitment toward common goals. The authors, both interculturalists, include exercises and best practice advice and the experiences and insights of practising international managers. They combine their practical approach with great depth of insight into the challenges of working and managing internationally and include the results of new research findings and cutting-edge case studies on topics such as leadership, global nomads, virtual teams, coaching and mentoring across cultures and decision-making.

Successful Cross-Cultural Management by Parissa Haghirian This book outlines the particulars of cross-cultural management and is a guidebook for international managers. The book not only discusses the general aspects of how cultures can differ, it also shows which effects these differences can haveon business processes and business success.

Transfer Pricing in International Business by Geoff Turner For centuries, trade has endured stumbling blocks, mistakes, and moments of inspiration. It has contributed to the modern, globalized world in which we live, and the increasing economic, social, and political importance of trade has spawned a phenomenon called the multinational organization. However, these organizations have a national home to where profits will ultimately have to come, and in their effort to maximize the amount repatriated, they often engage in internal-pricing practices, known more commonly as transfer pricing This book reminds us all of the important issues of transfer pricing, and how easy it is to create friction between all of the interested parties. This book also goes on to provide an insight into how such conflicts can be assuaged or avoided altogether, and explains how transfer pricing may become a managerial tool by establishing a common language that may be used as one driver for creating added value throughout the organization. Transfer pricing is not simply about maximizing income. It is a much more important strategic management issue that, treated unwisely or with ignorance, is likely to lead to an incongruity in the added value of an organization's products and services as well as its crucial return on capital employed.

Entrepreneurial Marketing by Zubin Sethna (Editor); Rosalind Jones (Editor); Paul Harrigan (Editor) This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

Entrepreneurship in International Marketing by Shaoming Zou (Editor); Hui Xu (Editor); Linda Hui Shi (Editor) The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms'evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms.'

Gale Business Insights Handbooks of Global Markting by Gale Editor (Editor) THE GALE BUSINESS INSIGHTS HANDBOOK OF GLOBAL MARKETING examines the questions'How can a business measure the cost effectiveness of expanding globally''How do you build and manage an international brand?'and'How can I identify new product opportunities in emerging markets?'Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding'other'business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.

Global Brand Power by Barbara E. Kahn The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

Global Marketing and Public Relations by Salem Press Editors The Business Reference Guide series is designed to provide a solid foundation for the research of various business topics. This volume offers an expansive overview of global marketing techniques and public relations strategies. The essay collection is broken up into several sections that detail a variety of international marketing methods and evaluate the potential problems organizations face in pursuing global marketing strategies.

International Marketing: Theory and Practice From Developing Countries by Charles, Goodluck This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers'understanding and application of what they have learned in actual situations.

International Marketing in Fast Changing Environment by Bryan Jean (Editor); Jyh-Shen Chiou (Editor); Shaoming Zou (Editor) Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? Evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing.

Islamic Marketing by Atia Alam Introduction to Islamic Marketing considers various aspects ofIslamic Marketing including an extensive overview of IslamicMarketing and related terms. It includes Introduction of Marketing,Islamic Marketing (Basic Concepts in Islam), the largest integratedapproach in the History of Marketing, the psychographicsof Muslim consumer, principles of Islamic Marketing. Providesthe reader with insights into the development of its history, so asto understand Prophet Muhammad (Peace be Upon Him) as a dealer and monitor, Thewomen and Islamic Marketing, conventional and Islamic Marketing.

Marketing and Economics by Sultan Kermally This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the late Peter Drucker once remarked: “while you were out the world changed.” To make sense of to the world we live in, we are compelled to draw from diverse disciplines and subjects.This book focuses on the contributions of economics and marketing. The basic principles, theories and issues of economics are selected and are integrated with key elements and principles of marketing. Marketers, in conventional as well as in digital markets, are encouraged to integrate marketing with economics in order to make successful and effective business decisions. Marketing and Economics are subjects dealing with business – business of private firms, not-for-profit organisations and that of government. Economics involves allocation of scarce resources. Scarcity in economics is relative scarcity, scarcity in relation to demand. Written in a casual, accessible language and taking very little for granted, this book is for anyone who is curious about economics and marketing. It provides the essential analytical framework necessary for thriving in today's business. In its diverse chapters it covers topics such as offshoring, the circular economy, benchmarking, mergers and acquisitions, knowledge and innovation, services industries, customer relationships, advertising and communication, among others. It is particularly well suited to undergraduates in business or economics and its fresh perspectives on today's challenges would be of interest to business managers and marketing professionals.

Marketing Management in Turkey by Selcen Ozturkcan (Editor); Elif Yolbulan Okan (Editor) Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, to build tailored products and marketing programs that will capitalize on such rapid growth. In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan Okan present the reader with marketing opportunities, market potential, and standardization and customization opportunities available within a fast-growing emerging economy—namely, the Turkish economy. Along the way, the book also offers important insights into issues affecting similar emerging markets by detailing the common perceptions and misconceptions around the unique opportunities they appear to offer. This book will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.

Perspectives on International Marketing - Re-Issued (RLE International Business) by Stanley Paliwoda (Editor) Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

Research in International Marketing (RLE International Business) by Peter W. Turnbull (Editor); Stanley Paliwoda (Editor) This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.

Social Marketing by W. Douglas Evans This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesize recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors'to illustrate those developments through a series of case studies.

Strategies for International Industrial Marketing (RLE International Business) by Peter W. Turnbull (Editor); Jean-Paul Valla (Editor) This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.