Intellectual Property and Business by
Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.
The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.
Working Virtually: Transforming the Mobile Workplace by
Remote working is the new reality, and transactional work – provided by freelancers, contract employees or consultants – has increased exponentially. It is forecast that as much as half the labor force will be working independently and virtually by 2020.Most organizations are still grappling with how to effectively manage their virtual staff and how to effectively support and motivate them – an increasingly urgent task as more Millennials join the workforce, bringing changed attitudes to work satisfaction. This book, the fruit of the author's three decades of experience planning and implementing remote working environments, provides expert guidance for anyone planning a shift to remote working, managing teams of teleworkers, or themselves working in a virtual team.Working Virtually is for the executive leading changes in an enterprise that is preparing for virtual work or seeking to improve current performance. It offers tools to assess readiness, advice on creating appropriate reward policies, and strategies to adapt performance management processes to be more team-driven and technology leveraged. Working Virtually is written to and for the virtual leader who wants to establish high performing virtual teams. It provides an understanding of the roles and responsibilities of managing a virtual team, offering a wealth of advice on creating the conditions for collaboration, motivating team members, and identifying and defusing problems.Working Virtually is for the professional who works remotely from home, on the road, or in an office with remote colleagues. It is for anyone who wants to succeed in this new work environment by developing skills and networks to create a sustained and satisfying career path.With this new edition providing a 360° view of the roles and objectives of all stakeholders in the virtual workspace, this book uniquely provides readers with a rounded picture of the policies, processes, work habits, and commitments needed to achieve the shared goal of high performance remote teams.
All Customers Are Irrational: Understanding what they think, what they feel, and what keeps them coming back by
As many businesses are discovering, customer behavior doesn't always make sense. That really shouldn't be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What's more, customers aren't able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis and introduces the concept of'the irrational customer.'All Customers Are Irrational shows why businesses must change their approach to attracting and retaining customers, and proposes ways they can alter their strategies on everything from customer research, product design and website development to call center management, employee recruitment, and retail store layouts, by focusing on what customers are actually doing instead of what they're saying. Honest, direct and insightful, All Customers Are Irrational will help businesses tap into the impulses and motivations that both attract and retain consumers for the long haul.
Just Capitalism: A Christian ethic of economic globalization by
Just Capitalism is a Christian moral defense of economic globalization as a system that is well-suited to provide the necessary material needs that are prerequisite for human community and flourishing. Global-based market exchange offers the development and distribution of the goods of creation for humans to enjoy and share. Globalization also offers "the most realistic and promising way of exercising a preferential option for the poor." Waters argues that economic globalization, and thus capitalism, is a necessary condition for sustaining human life but not a sufficient condition for enabling human flourishing. Even though globalization is generally compatible with Christian theological and moral claims and can realistically facilitate the well-being of the human family, it must be reoriented toward koinonia -- human community, communication, fellowship -- as the global economy's primary goal in order to help actualize human flourishing. Readers will gain insight about how economic globalization (and thus capitalism) is good for the human family and can be made better by certain reorientations that are compatible with Christian moral values. Waters provides a mature and civil counterargument against knee-jerk condemnations of economic globalization and capitalism.
All Customers Are Irrational: Understanding what they think, what they feel, and what keeps them coming back by 
Can Ethics Be Taught?: Perspectives, challenges, and approaches at Harvard Business School by
This book traces the evolution, strategy, and implementation of the pathbreaking Leadership, Ethics, and Corporate Responsibility program at the Harvard Business School. It describes in detail the origins of the initiative for this program, the sophisticated research that went into the approach, timing, and appropriate interventions for working with students and faculty, as well as the design of the program strategy itself. The accomplishments of this program have been substantial: a required course has been introduced into the curriculum; four new electives have been added; course heads have begun to integrate issues of ethics and corporate responsibility into the First Year curriculum; and a large percentage of students have enriched the life of the community, and their own lives, through public service.
The Handbook of Organizational Culture and Climate by
In The Handbook of Organizational Culture and Climate: Second Edition, a team of leading international scholars presents the state-of-the-art in the field, ten years after the publication of the award-winning First Edition. Following the Preface by Edgar Schein, 33 entirely new chapters document the development and maturing of ideas canvassed in the First Edition, and also offer exciting new perspectives on organizational culture and climate.
This Handbook will be a must-have resource for researchers and students in management, human resource management, organizational behavior, industrial and organizational psychology, and social psychology.