Groundswell: Winning in a World Transformed by Social Technologies by
Call Number: HC79.I55 L48 2008
In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers." Cover, p. 2.