Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
Call Number: HM1033 .H43 2007
"People with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas."--From publisher description.
Switch: How to Change Things When Change is Hard by Chip and Dan Heath
In order to communicate effectively, the authors demonstrate that you have to consider a receiver's heart as well as their mind. They use the analogy of the elephant (emotion) and rider (mind) to show that effective communicators who want to affect change must realize that the elephant overpowers the rider. Read chapter 1 to determine how to communicate information in an organization by focusing on strengths, "scripting the critical moves," pointing to a destination, and crafting all ideas concretely ("What looks like resistance is often a lack of clarity."). The concrete examples, well-researched data, and readable style make this work an accessible and practical resource for business communicators.
Contents include a broad array of business information, from scholarly journals and dissertations, to company, industry and market focused trade news. ABI/INFORM features the latest news from top sources like the Wall Street Journal, Financial Times and The Economist.
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